VTEX had grown into a large ecommerce ecosystem, but visually, it felt fragmented. As the platform scaled, different teams introduced their own styles, leading to inconsistency and a diluted product identity. To address this, we set out to create platform-level design foundations that would unify the experience and improve efficiency across teams.

Through a deep UI audit and close collaboration across chapters, we built a flexible, scalable design foundation. This not only strengthened our visual identity but also improved consistency, sped up delivery, and enabled better collaboration.